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The Spring 2012 advertising campaign for GUESS by Marciano is a classic collection of images with a modern twist, embodying the feelings of seduction and relaxation. The images transport the viewer into a colorful, tropical paradise. In the spring 2012 campaign, the women emanate strength while staying true to their natural femininity, beauty and sophistication. Guided by the creative direction of Paul Marciano, Co-Founder and Creative Director at GUESS? Inc., and shot by the team of Hunter and Gatti, the collection of images portrays a classy yet provocative GUESS by Marciano woman, captured against the breathtaking backdrop of Palmdale/Lancaster, California, where the photographs were taken. The images truly create a mood of elegance that are captured in vivacious pops of teal and turquoise which compliment the use of natural light and elements such as water and sky. The use of shadows plays on the figures to enhance the magnificence of the collection and bring the images to life. T