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In October 2008, Schwarzkopf Professional in Japan teamed up with a local non-profit organization, KnK, to launch the social intiative “Cut to Shape”. Their shared objective was to teach Cambodian street children the skills needed to become hairdressers. The project was so successful that we decided to extend the concept globally, under the banner “SHAPING FUTURES”. Shaping Futures is a worldwide social initiative that sees Schwarzkopf Professional partnering with leading non-profit organisation SOS Children’s villages. Groups of our volunteer hairdressers from different countries, travelled to SOS Children’s villages for 4 weeks to train disadvantaged youngsters, introducing them to our craft and showing how it could provide them with a po