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“I wear jeans every day. I really don’t wear anything else,” says Cale Margol, men’s denim merchant for Gap 1969 jeans. A background in surfer wear and architecture helps inspire his work on the 1969 denim men’s line. “How do you do something that sets [you] apart from the next brand?” he asks. Watch and find out. For more on the Pico studio, visit: www.facebook.com/gap.